March 8th marked International Women’s Day and this year it felt bigger than ever. People around the world were asked to pledge that they would #pressforprogress. In the office, we recognised the day by celebrating the amazing achievements of the women at Audiense. Read More
Our mission is to provide our clients with audience intelligence and activation at scale in social, digital and offline channels. In other words, we want to make it easier to personalize and to deliver their message more effectively. We’re happy to announce that we’ve taken another step along this path, and again it’s thanks to the feedback we received from our users: today we launch Influencers Report. Read More
It has become a routine for social analytics platforms to give their own predictions for elections, super bowl, … and the Oscars. Indeed, we have been looking at some of the published predictions. While they are all plausible and well-founded, they follow different approaches: Read More
Segmentation is one of the key pillars in marketing today. Put simply: when you don’t segment you don’t personalise; when you don’t personalise you hugely reduce your connection with the people you’re trying to reach; when you don’t connect with your audience you limit your impact, no matter how much marketing you’re doing for your product. Read More
Hi influencer, today we’re dedicating this post to you. Not everything is brands and agencies in influencer marketing. Although maybe they’ll also get something out of this article.
We never tire of repeating that the size of an influencer’s community is no indication of the true influence over an audience. It’s not a question of numbers, or at least it’s not about the specific number of followers they have. The quality of the audience, the characteristics of these people, the affinity, the values and the interests of these individuals will clearly establish the relationship that exists between the community and the influencer. Read More
No matter how much the industry evolves the primary objective will always be achieving a high Return Of Investment. It underpins every marketing decision you make. The higher the better! From marketing managers to senior executives increasing your ROI is a common goal shared by all. Could social data help you achieve this fundamental objective? Read More
Influencer campaigns have the ability to give your brand a voice that your target audience will be more likely to trust and show an affinity too. The choice of the right influencer is the key to achieving your campaign objectives. Read More
The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. Having proven its effectiveness, it is essential to understand what launching a successful influencer campaign entails. Do you have the right toolkit to succeed? Using the right tools will help raise your bottom line, reach the relevant audience and save you time. Read More
Last summer using Audiense Insights we took a look at who has the ability to influence a CMO. Our aim was to better understand and connect with a critical segment of our target audience.
Using an Insights Report focused on the CMO’s of 2017 we generated a Top 10 influencer ranking, based on affinity and uniqueness. A common practice here at Audiense is periodically analysing our target audiences allowing us to gain a better understanding of who they are and how we can engage them. Such insights form the basis of our marketing strategies informing actions around retention, growth and acquisition. Read More