[NUEVA FUNCIONALIDAD] Influencers Report: Identifica influencers basados en datos de audiencia

[NEW FEATURE] Influencers Report: Identify influencers based on audience data

By | Audiense News | Influencer Marketing | No Comments

[NEW FEATURE] Influencers Report: Identify influencers based on audience dataOur mission is to provide our clients with audience intelligence and activation at scale in social, digital and offline channels. In other words, we want to make it easier to personalize and to deliver their message more effectively. We’re happy to announce that we’ve taken another step along this path, and again it’s thanks to the feedback we received from our users: today we launch Influencers Report. Read More

Social vs Tradicional ¿Estamos en una nueva era de segmentación del consumidor?

Social vs Traditional: Are we in a new era of Consumer Segmentation? (PART 1)

By | Competitive intelligence | Consumer Insights | No Comments

Social vs Traditional: Are we in a new era of Consumer Segmentation?Segmentation is one of the key pillars in marketing today. Put simply: when you don’t segment you don’t personalise; when you don’t personalise you hugely reduce your connection with the people you’re trying to reach; when you don’t connect with your audience you limit your impact, no matter how much marketing you’re doing for your product. Read More

Influencer: understand your audience to better pitch to brands.

Influencer: understand your audience to better pitch to brands

By | Influencer Marketing | No Comments

Influencer: understand your audience to better pitch to brands.Hi influencer, today we’re dedicating this post to you. Not everything is brands and agencies in influencer marketing. Although maybe they’ll also get something out of this article.

We never tire of repeating that the size of an influencer’s community is no indication of the true influence over an audience. It’s not a question of numbers, or at least it’s not about the specific number of followers they have. The quality of the audience, the characteristics of these people, the affinity, the values and the interests of these individuals will clearly establish the relationship that exists between the community and the influencer. Read More

13 key tools for your influencer marketing campaigns

13 key tools for your influencer marketing campaigns

By | Influencer Marketing | No Comments

13 key tools for your influencer marketing campaignsThe last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. Having proven its effectiveness, it is essential to understand what launching a successful influencer campaign entails. Do you have the right toolkit to succeed? Using the right tools will help raise your bottom line, reach the relevant audience and save you time. Read More

CMO Vision: How we use Consumer Insights for our own media strategy

CMO Vision: How we use Consumer Insights for our own Media Strategy

By | Consumer Insights | Media Strategy | No Comments

CMO Vision: How we use Consumer Insights for our own media strategyLast summer using Audiense Insights we took a look at who has the ability to influence a CMO. Our aim was to better understand and connect with a critical segment of our target audience.

Using an Insights Report focused on the CMO’s of 2017 we generated a Top 10 influencer ranking, based on affinity and uniqueness. A common practice here at Audiense is periodically analysing our target audiences allowing us to gain a better understanding of who they are and how we can engage them. Such insights form the basis of our marketing strategies informing actions around retention, growth and acquisition. Read More